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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Hair Color

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Embrace the Gray

Latest Articles

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How To Create Brighter Blondes Without Relying on Toner

Stop Using Toner as a Crutch—These Lift and Care Tips Do the Real Work Toner is a great finishing tool, but it isn’t what makes a blonde bright. Schwarzkopf Professional® Brand Ambassador and Educator Josie Vilay (@josievilay) shares this reminder often: toner doesn’t create brightness—the lift does. When the lift is clean, even and Continued

Color Formulas

The formulas colorists are creating right now

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Smoky Gray Curls

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Bronze Brunette Curls

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Silver/ Gray Galleries

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Pantone Colors of the Year 2021: Ultimate Gray + Illuminating Yellow

Celebrity Silver/ Gray

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How Tracey Cunningham Transitions Clients to Gray Hair

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Want More Hair Transformations Like Sharon Osbourne's? Read This

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Every Haircolor Kylie Jenner Rocked in 2016

Silver/ Gray Products

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Color Depositing Mask

Precision Blend

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Precision Blend

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Blonde

5 Genius Ways To Use 10-Minute Hair Color

These Quick Tricks Are Changing How Stylists Book Their Day Most stylists see 10-minute color as a quick fix for roots—and leave it at that. But when the clock is tight or the service needs to flex, it can recover mistakes, layer in detail work, lighten the hairline without bleach and make double-booking actually doable—without Continued

Color swatch consultation using The Present Time shade book to match client hair tone at Studio 201.

How to Introduce a New Color Line (Without Disrupting Your Client's Experience)

Nervous About Trying Something New? Here's How Three Colorists Actually Did It Introducing a new color line can feel like a gamble—especially when timing, tone and trust are on the line. It’s not just about what’s in the bowl—it’s how you explain it, how it fits into your existing services and how it makes your Continued

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Corrective Color

How Tracey Cunningham Breaks Through Banding With Gray Coverage Clients

Get Tracey Cunningham's Step-By-Step to Erasing Bands & Harsh Lines (Using 8 Formulas!) If you're dealing with a chair-hopping gray coverage client who has banding in their hair, we've tapped Schwarzkopf Professional® U.S. Creative Director of Color and Technique Tracey Cunningham (@traceycunningham1) to share how she successfully breaks through banding and achieves a seamlessly blended Continued

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Gray Clients Hesitant About Permanent Color? Here's How to Address Their Concerns

Real Consultations With Tracey Cunningham: What Clients Need To Know About Permanent Color At the Beverly Hills favorite Mèche Salon, BTC editors witnessed very real concerns from a gray coverage client wary of permanent color during a consultation with Schwarzkopf Professional® U.S. Creative Director of Color and Technique Tracey Cunningham (@traceycunningham1). Fears of damage, harsh Continued

Formula

Brassy Grown-Out Beige to Natural Gray

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Frozen Silver

Emma Mendez @emmys_style Color Correction Transformation Brassy Blorange Silver Gray Curls Curly Hair Textured Hair

Curly Color Correction: Brassy Blorange to Smoky Silver

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Icy Pink & Blue Color Melt

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Silver Platinum How-To

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Brassy Blonde to Silver Gray Hair Transformation

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BTC Challenge0 answered

When glossing gray-grow-out to neutralize brass without going too matte, Jessenia paired an ash tone with what?