If you have clients who are ready to stop covering their roots and embrace their natural grays, read this. Spanish color specialist Oliver Florido (@oliverflorido) earned 28,000+ likes on this brassy grown-out beige turned chic gray. Learn his processes for a natural gray, recommended appointment cost and formulas below!
Who is the ideal client for a natural gray?
This technique is perfect for clients who typically cover their gray roots, but are ready to step into their natural color. Oliver’s client came in with grown-out gray roots and a faded, brassy beige hue to the rest of the hair. Check out the before and after below!
Photo Credit: Instagram via @oliverflorido
What can clients expect from their appointment?
For an eight-hour appointment, Oliver charges €350 to €400 in Spain (or $380 to $435 in USD, but adjust this to your typical hourly rate however fit).
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The Formulas
- Formula A (lightener):
- Moroccanoil® Blonde Voyage Powder Lightener + 5-volume Moroccanoil® Oxidative Cream Developer
- Formula B (all-over color):
- Moroccanoil® Color Rhapsody Permanent Cream Color 4.0 + a dash of 8.1 + Moroccanoil® Oxidative Cream Developer
Steps
1. Before:

2. Dry cut the hair to remove dead ends and freshen up any layers or fringe.

2. Use a very fine weave for maximum coverage and apply Formula A until the entire head is foiled. For this client, Oliver needed to process two rounds of lightening.
3. Rinse to remove all lightener and apply Formula B globally.
4. Wash the hair with Moroccanoil® Blonde Perfecting Purple Shampoo and rinse after five minutes.
5. Rinse and apply Moroccanoil® Blonde Perfecting Purple Conditioner. Process for 10 minutes.
6. Towel-dry the hair and apply Moroccanoil® Curl Defining Cream.
7. Diffuse the hair to define natural curls and use a small iron to further enhance the texture as needed.

8. Finished look:



