How To Create Brighter Blondes Without Relying on Toner

Stop Using Toner as a Crutch—These Lift and Care Tips Do the Real Work Toner is a great finishing tool, but it isn’t what makes a blonde bright. Schwarzkopf Professional® Brand Ambassador and Educator Josie Vilay (@josievilay) shares this reminder often: toner doesn’t create brightness—the lift does.     When the lift is clean, even and supported with the right care, you have the flexibility to leave it raw, refine it or shift the tone however you choose. Josie often skips the toner and opts for a raw lift when using Schwarzkopf Professional® BLONDME 9+ Lightener and we can see why. (more…)