Placement size impacts more than just brightness—it influences how much contrast, diffusion and dimension you'll see in the finished result. While many stylists assume smaller sections create a softer blend, celebrity colorist and Kenra Professional Brand Ambassador Lo Wheeler (@lo_wheelerdavis) says the opposite is often true. The difference comes down to how light and depth interact Continued
Why Low-Contrast Blonde Is Defining a More Expensive Finish Low-contrast color has become the marker of a more expensive-looking result. Brown Butter Blonde, also known as dishwater blonde, reflects that shift, prioritizing tonal balance, refined warmth and surface shine over maximum brightness. Below, we break down the look and some of the industry's top stylists Continued
While many stylists rely on root melts and glosses to soften their blonding work, TRUSS Professional Ambassador and #ONESHOT Winner Marina Sellecchia (@colorbymarina) teaches that the most seamless balayage-inspired results are actually built inside the foil. At her TRUSS Class “Modern Brunette” at True Beauty Concept in Southampton, Pennsylvania, Marina shares: “The blend is Continued
If your blonde feels bright but lacks dimension, the problem may not be your formula—it may be your foil placement. According to educator and Alfaparf Milano Professional Ambassador Eric Coyle (@ericmichaelhair), two common mistakes can flatten a balayage: relying on a root melt to create the blend and over-foiling the canvas. Instead, Eric focuses on building Continued
The formulas colorists are creating right now
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