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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Italian Fashion & Beauty Visionary, Giorgio Armani, Dies at 91

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Hair Extensions

BELLAMI Unveils "Be Full of Yourself" Campaign With Jen Atkin's Highlight Artists

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Ulta Beauty's Pro Team Welcomes Justin Toves-Vincilione & Gilad Goldstein

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Why Gel Nail Polish Used by Millions is Now Banned in the EU

Paul Mitchell Names Paris Hilton as New Global Ambassador

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Celebrity Hairstylist Clayton Hawkins Named Brand Ambassador For Donna Bella Hair Extensions

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Inside the Gathering: Desert Bloom—A Transformative Weekend With Paul Mitchell

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Amika Goes Back to Its Roots With a New Campaign Celebrating Stylists

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Amika's Rooted in Growth Grant Program is Now Accepting Applicants

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JVN Hair is Now Available at Ulta Beauty

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Chris McMillan Launches His Namesake Line at Sephora

LL SKP

Lindsay Lohan Named Schwarzkopf's Newest Brand Ambassador

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L'oréal Acquires Color Wow Hair in Strategic Expansion of Professional Haircare Portfolio

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BELLAMI Launches the Stylist Society Program

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Kelly Conroy Named Head of Global Education at Kao Salon Division

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BREAKING: 45B FICA Tip Tax Credit Back in Federal Tax Bill

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The CROWN Act: Progress and Challenges in 2025

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Small Wonder Offers Zero-Waste Haircare System

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BREAKING: Anna Wintour Steps Down as Editor-In-Chief of American Vogue

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BaBylissPRO® Teams up With the Dallas Cowboys For a Game-Changing Partnership

Leonardo Rizzo Named Creative Director of Alter Ego Italy

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L'oréal Professional's the TEXTURE of CHANGE™ Presents: The Power of Texture

Small Wonder expands across US

Small Wonder Partners With Kevin Ray Distribution

Win a Getaway to Ibiza With milk_shake® PRO's #MirrorMoment Contest

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo