Industry News

Inside the Gathering: Desert Bloom—A Transformative Weekend With Paul Mitchell

4 Things You Missed at Paul Mitchell's The Gathering: Desert Bloom From August 4 to 5, 1,800 hairstylists from all over flocked to The Bellagio Hotel & Casino in Las Vegas, Nevada, to attend John Paul Mitchell Systems (JPMS) The Gathering: Desert Bloom—the brand's first global event in seven years. And they marked their return Continued

August 5, 2025·1 min read

john paul mitchel, speach
4 Things You Missed at Paul Mitchell’s The Gathering: Desert Bloom From August 4 to 5, 1,800 hairstylists from all over flocked to The Bellagio Hotel & Casino in Las Vegas, Nevada, to attend John Paul Mitchell Systems (JPMS) The Gathering: Desert Bloom—the brand’s first global event in seven years. And they marked their return to the event scene with an experience that was immersive, magical and evoked a sense of community that truly honors the Paul Mitchell legacy.     “It’s been seven years since we’ve done an event this large, so we wanted to bring our very best (more…)