Hair Extensions

BELLAMI Unveils "Be Full of Yourself" Campaign With Jen Atkin's Highlight Artists

BELLAMI Aims to Redefine the Hair Extension Category with “Be Full of Yourself” Campaign BELLAMI has announced a first-of-its-kind partnership with Highlight Artists, the full-service talent management agency co-founded by celebrity hairstylists Jen Atkin (@jenatkinhair) and Justine Marjan (@justinemarjan). This collaboration launches “Beautiful Extensions of You,” a new global platform that reframes hair extensions Continued

September 4, 2025·1 min read

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BELLAMI Aims to Redefine the Hair Extension Category with “Be Full of Yourself” Campaign  BELLAMI has announced a first-of-its-kind partnership with Highlight Artists, the full-service talent management agency co-founded by celebrity hairstylists Jen Atkin (@jenatkinhair) and Justine Marjan (@justinemarjan).   This collaboration launches “Beautiful Extensions of You,” a new global platform that reframes hair extensions as an authentic extension of self-expression and beauty. The debut campaign, “Be Full of Yourself,” empowers stylists and clients alike to embrace unapologetic confidence and individuality.   A first look at the “Be Full of Yourself” campaign: Photo courtesy of BELLAMI   Elevating Extensions with (more…)