Industry News

Leonardo Rizzo Named Creative Director of Alter Ego Italy

Brand Looks to Expand Global Vision and Stylist Education Alter Ego Italy has appointed Leonardo Rizzo (@leonardorizzo) as their new Creative Director. The brand announced the leadership change as part of a broader effort to develop its creative identity and global education initiatives. Leonardo is an experienced educator and hairstylist known for his technical haircutting Continued

June 19, 2025·1 min read

Leonardo Rizzo headshot black and white
Brand Looks to Expand Global Vision and Stylist Education Alter Ego Italy has appointed Leonardo Rizzo (@leonardorizzo) as their new Creative Director. The brand announced the leadership change as part of a broader effort to develop its creative identity and global education initiatives. Leonardo is an experienced educator and hairstylist known for his technical haircutting skills and creative direction. In his new role, he will oversee upcoming collections, lead the brand’s visual identity and support its education programs, including stylist training and masterclasses.   “It is a source of pride and a great honor for me to embark on this (more…)