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Leonardo Rizzo Named Creative Director of Alter Ego Italy · Behindthechair | Behindthechair.com

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Photo courtesy of Alter Ego Italy

Leonardo Rizzo Named Creative Director of Alter Ego Italy

By Rachael Gonzalez·June 19, 2025

Brand Looks to Expand Global Vision and Stylist Education

Alter Ego Italy has appointed Leonardo Rizzo (@leonardorizzo) as their new Creative Director. The brand announced the leadership change as part of a broader effort to develop its creative identity and global education initiatives. Leonardo is an experienced educator and hairstylist known for his technical haircutting skills and creative direction. In his new role, he will oversee upcoming collections, lead the brand’s visual identity and support its education programs, including stylist training and masterclasses.

“It is a source of pride and a great honor for me to…

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