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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Ulta Beauty and Black Beauty Roster Launch New All Textures Certification

Hairstylist applying KEVIN.MURPHY styling products backstage during a professional hair styling session.

Brand Interviews

Beyond Technical Skills: What Today's Hairstylists Need To Build a Lasting Career

Paige Lorenze shows off her soft brunette highlights in an elegant low bridal bun while sharing a kiss with her husband on their wedding day.

Celebrity Color

Get Paige Lorenze's Wedding Hair Color: Soft, Glossy Brunette Highlights

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Hairstylists: Here's How to Get More Reviews Without Asking Awkwardly

glossy strawberry beige Photo Credit Instagram via @sayumi.beauty

Strawberry Beige: Your Go-To Guide to Summer's Softest Blonde Trend

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Honey Brunette Formula Guide: Lift, Placement and Controlled Warmth

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4 Ways This Salon Averages $55K in Monthly Retail Sales

Ulta Beauty stylists collaborate on a mannequin during hands-on trendspiration education at Field Leadership Conference.

Pro Beauty Events

Ulta Beauty's Field Leadership Conference Recap: Trend-Focused Education and Celebration

Mod cut Connor Storrie Photo Credit Instagram via @connorstorrieofficial

Modern Mod Haircut: How To Create the Trending Shape

bardot bangs Photo Credit Instagram via @rachelwstylist

The Bang Sectioning Mistake That Can Ruin a Shag

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The Blowout Sequence Behind a Faster, Smoother Finish

s waves Barbie Ferreira Photo Credit Instagram via @claytonhawkins

Extension Application

The Biggest Mistakes That Make "Effortless" Waves Look Overdone

A milk_shake stylist applies Everlasting Bonds treatment to sectioned wet hair with a brush at Rob Peetom Salon.

The Backbar Upgrade That Builds Client Trust and Ticket Value

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Auburn Vs. Copper: How Depth Changes Warmth and Reflect

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How to Cut a Bob For Thin Hair Without Losing Fullness

measuring davines color Photo Credit Instagram via @esserebluthesalonthespace

Clients Are Asking About Haircare Ingredients—Do You Know What to Say?

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4 Tips to Talk About Hair Thinning With Clients

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Taper Vs. Fade: Which One Fits the Haircut?

feat after photo Photo Credit Instagram via @jeremy_wilde

4 Men's Haircut Mistakes That Could Be Ruining Your Finished Shape

Hudson Williams wearing a modern '90s heartthrob hairstyle with soft movement, piecey texture and lived-in shine Hudson Williams Photo Credit Instagram via @by.aikaflores

How to Style Modern '90s Heartthrob Hair

Alt text: Close-up of a person holding a wooden hairbrush with a large amount of shed hair caught in the bristles and between their fingers, illustrating hair thinning and increased shedding. The person's face is cropped out, with a soft neutral background keeping the focus on the hair loss.

Clients Are Asking About GLP-1 Hair Loss. Here's the Bigger Conversation Every Stylist Needs to Have.

O&M

O&M Appoints Diane Gorgievski as First-Ever International Editorial Director

Keune’s “Shop Small, Care Big” Campaign Helps Salons Drive Retail Sales

Keune's "Shop Small, Care Big" Campaign Helps Salons Drive Retail Sales

rich dimensional auburn with chocolate Photo Credit Instagram via @larisadoll

Reds Falling Flat? Here's How To Make Them Look More Expensive

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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