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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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All Haircare Treatments/ Masks Fine/Thinning Hair Loss Scalp Care

A milk_shake stylist applies Everlasting Bonds treatment to sectioned wet hair with a brush at Rob Peetom Salon.

The Backbar Upgrade That Builds Client Trust and Ticket Value

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How to Cut a Bob For Thin Hair Without Losing Fullness

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4 Tips to Talk About Hair Thinning With Clients

Alt text: Close-up of a person holding a wooden hairbrush with a large amount of shed hair caught in the bristles and between their fingers, illustrating hair thinning and increased shedding. The person's face is cropped out, with a soft neutral background keeping the focus on the hair loss.

Clients Are Asking About GLP-1 Hair Loss. Here's the Bigger Conversation Every Stylist Needs to Have.

formaldehyde-free hair botox

Why Formaldehyde-Free Hair Botox Treatments Are Replacing Traditional Keratin Services

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Color Protecting

Faded Tone, Brassiness and Uneven Color? Hard Water Might Be to Blame

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How Stress, Hormones and Nutrition Impact Hair Loss: What Hairstylists Should Know

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Formaldehyde-Free Smoothing is Taking Over—Here's Why

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BTC Hair Trend Report

What Men Are Actually Asking Their Barbers and Hairdressers For in 2026

2026 hair blowout trends

The 2026 Blowout Guide: 4 Styles Defining This Year's Trends

Stylist using amika flat iron on long straight brown hair

Want to Offer Smoothing Treatments? Here's How to Get Started

Redken just the tips campaign Sabrina Carpenter,

Redken Launches "Just the Tips" Campaign With Sabrina Carpenter

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13 Biggest Hair Trends of 2025 According to TikTok

damaged frizzy hair on the left, glossy sleek smooth hair on the right

Smoothing Treatments Without Formaldehyde? Here's What Stylists Are Using Now

long luminous blonde hair with layers

Classic Girl Hair™ is the New Trend—Here's How To Create It

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Hard Water Ruining Your Hair Color? Here's How To Fix It

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Classic Blowouts Are Back: 4 Tips to Achieve Smooth Strands

If you notice sudden changes in your client's scalp or hair (think: hair loss, bumps, odor), do you tell them? If yes, how without scaring them?

From Thinning to Scalp Spots—What's a Stylist's Role?

woman holding brush with hair on it shedding

Can Beta Blockers Cause Hair Loss? Here's the Answer

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BTC Hair Trend Report

Ramen Noodle Hair Has Returned & No One is Talking About It

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Can Self-Tanners & Spray Tans Stain Your Hair?

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4 Reasons Hair is Breaking & Shedding (That Have Nothing To Do With Lightener)

Use Your Cosmetologist License to Unlock These 4 Shopping Perks

brendnetta btcu feat

4 Curly Styling Techniques To Add to Your Service List

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo