L'Oréal Acquires Color Wow Hair in Strategic Expansion of Professional Haircare Portfolio

L’Oréal Group Has Acquired Color Wow to Expand Haircare Portfolio In a significant move within the beauty industry, L’Oréal Group has announced its agreement to acquire Color Wow Hair, a rapidly growing professional haircare brand renowned for its innovative solutions targeting frizz control, volumizing and color-treated hair. Founded in 2013 by Gail Federici, Color Wow has established a strong presence in the U.S. and U.K. markets, earning over 130 beauty awards and a devoted following among stylists and consumers alike.    Color Wow’s product lineup includes standout items such as the Dream Coat Supernatural Spray, which enhances shine and controls (more…)