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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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TypeAll Articles

ulta x bbr

Ulta Beauty and Black Beauty Roster Launch New All Textures Certification

Hairstylist applying KEVIN.MURPHY styling products backstage during a professional hair styling session.

Brand Interviews

Beyond Technical Skills: What Today's Hairstylists Need To Build a Lasting Career

Ulta Beauty stylists collaborate on a mannequin during hands-on trendspiration education at Field Leadership Conference.

Pro Beauty Events

Ulta Beauty's Field Leadership Conference Recap: Trend-Focused Education and Celebration

O&M

O&M Appoints Diane Gorgievski as First-Ever International Editorial Director

Keune’s “Shop Small, Care Big” Campaign Helps Salons Drive Retail Sales

Keune's "Shop Small, Care Big" Campaign Helps Salons Drive Retail Sales

Lauren Freas reacts to her finished style after receiving the milk_shake Everlasting Bonds in-salon treatment.

Pro Beauty Events

Inside milk_shake's New In-Salon Bonding Treatment

Ashlee Norman poses in front of a Bumble and bumble backdrop wearing a black dress, statement jewelry and boots while holding out the sides of her skirt.

Brand Interviews

Ashlee Norman: Why the Industry is Relearning What Makes an Educator

TRUSS Global Ambassador Lisa Hernandez carries a flag during the opening ceremony celebrating the event's international community.

Pro Beauty Events

Inside TRUSS Connection Global: Education, Launches & Community in Peru

Redken Shades EQ Gloss Honey Copper collection featuring the new 06HC Honeycomb, 08HC Honey Bee and 09HC Honey Butter shades against honey-toned hair swatches.

Toning/Glossing

Redken Launches Honey Copper: Inside the New Shades EQ Collection

TRUSS CONNECTION GLOBAL FEAT IMG

Pro Beauty Events

TRUSS Connection Global Heads to Peru With 300+ Beauty Pros

JPMS paris blonde justine and tauni 1

Paul Mitchell Launches "Every Blonde Needs a Pro" to Spotlight Stylists

hair launches june 2026

Monthly Product Launch List

The Ultimate Summer Hair Edit: New Launches For Color, Care and Texture

feat image with color chart and hair

Schwarzkopf Professional® Introduces New Alphanumeric Color System

paris hilton on beach stay golden campaign Photo courtesy of Paul Mitchell

Paul Mitchell and Paris Hilton Introduce "Stay Golden" Blonde Campaign

Wahl Global Stage Recap 2026 Chicago13

Pro Beauty Events

Inside the Wahl Professional® Global Barber Battle: Cristian Botello Takes the Win

Screen Shot 2026-05-13 at 12.32.42 AM

Pro Beauty Events

The Keune Edit: How Beauty Brings Us Together

charlotte watson r+co

R+Co Appoints Charlotte Watson as Chief Marketing and Commercial Officer

may 2026 haircare launches

Monthly Product Launch List

Spring's Hottest Haircare Launches For 2026

black hair reimagined

Black Hair Reimagined Returned to NYC Celebrating Black Hair as Art, Identity and Cultural Expression

l'oreal pro transformation day

L'oréal Professionnel Debuted Transformation Day in Paris

Ulta the Artist Collective Members

New Appointments

Ulta Beauty Names Danielle Keasling & Michelle O'connor Artistic Leads For Artist Collective

Amika Expands Stylist Circle With Community-First Approach

Bright, modern cosmetology school salon with a row of styling chairs and tall mirrors, polished concrete floors, product shelves and large windows letting in natural light.

Federal Aid For Beauty Schools in Jeopardy

head spa with stylist Photo courtesy of JMPS

Paul Mitchell's Tea Tree Hair Care Head Spa Program is Built to Boost Revenue

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo