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Ulta Beauty Names Danielle Keasling & Michelle O'Connor Artistic Leads For Artist Collective

Meet The Artists Leading Ulta Beauty’s Next Era Of Education & Artistry Ulta Beauty has announced that Danielle Keasling and Michelle O’Connor will serve as the new Artistic Leads for the Ulta Beauty Artist Collective, a national group of 28 industry veterans and highly skilled Ulta Beauty salon associates. The move marks the next Continued

May 4, 2026·1 min read

Ulta the Artist Collective Members
Meet The Artists Leading Ulta Beauty’s Next Era Of Education & Artistry Ulta Beauty has announced that Danielle Keasling and Michelle O’Connor will serve as the new Artistic Leads for the Ulta Beauty Artist Collective, a national group of 28 industry veterans and highly skilled Ulta Beauty salon associates.   The move marks the next evolution of Ulta Beauty’s professional education and artistry platform, with both artists helping guide the creative vision for key industry-facing projects, editorial storytelling, events and education.   Meet The New Ulta Beauty Artistic Leads Michelle O’Connor (@michelleoconnorbeauty) has been named Artistic Lead, Salon Editorial & (more…)