The New Multi-Platform Campaign Spotlights Modern California-Inspired Blonde Hair Through Professional Color, Care and Styling

Paul Mitchell and Global Ambassador Paris Hilton have launched “Stay Golden”, a new campaign inspired by modern blonde hair, California style and professional performance across color, care and styling.

"The campaign feels very golden, glowy, and nostalgic in the best way. The hair is soft and voluminous and super shiny, very LA. It captures that effortless glam that feels both natural and alluring,” says Paris. “And it was so fun to incorporate palm trees and the beach into the setting. It…