Schwarzkopf Professional® Introduces New Alphanumeric Color System

Schwarzkopf Professional® is introducing a new Alphanumeric Color System designed to make shade selection faster, clearer and more accessible. The update will roll out first across IGORA® color, with BLONDME® transitioning at a later stage. According to the brand, the change is intended to create a more intuitive shade language while preserving the formulas, color families and performance stylists already know. Scroll through the carousel below to see how the updated format works: Photo Credit: Instagram via @schwarzkopfusa and @the.blonde.chronicles Photo Credit: Instagram via @schwarzkopfusa and @the.blonde.chronicles Photo Credit: Instagram via @schwarzkopfusa and @the.blonde.chronicles Photo Credit: Instagram via @schwarzkopfusa and (more…)