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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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TypeAll Articles Formulas

blowout on medium length hair with layers Photo Credit Instagram via @realericvaughn

The Blowout Sequence Behind a Faster, Smoother Finish

s waves Barbie Ferreira Photo Credit Instagram via @claytonhawkins

The Biggest Mistakes That Make "Effortless" Waves Look Overdone

formaldehyde-free hair botox

Treatments/ Masks

Why Formaldehyde-Free Hair Botox Treatments Are Replacing Traditional Keratin Services

Tate Mcrae Photo Credit Instagram via @colorbymattrez

The Quiet Luxury Finish: 5 Ways To Make Hair Look Expensive

Model covered in pink rhinestone leopard-print body art paired with glittery pink eye makeup.

BTC Hair Trend Report

Glitter Tattoos & Body Shimmer Are Back—And Hair is Following Suit

A Eurovision artist poses with the Eurovision trophy backstage featuring dimensional brunette hair with bold face-framing highlights.

Eurovision 2026: What It's Really Like To Do Hair For the World's Biggest Music Stage

updos for short hair

BTC Hair Trend Report

3 Elevated Updo Ideas For Short Hair Clients

glossy blowout Photo courtesy of Joico

3 Elevated Hairstyles For Women Over 50 Your Clients Will Love

Front view of Kate Hudson’s soft glam look with a loose French twist and center-parted face-framing layers

Kate Hudson's Effortless French Twist at the "Running Point" Premiere

how to use volume spray for a voluminous blowout

How To Create Big, Bouncy Blowouts Every Time

How To Cut Men's Haircuts for Fine and Thinning Hair Photo Credit Instagram via @caleb_heke

Male Clients With Fine and Thinning Hair? Here's How to Style It

Soft, low chignon hairstyle with loose face-framing pieces and natural texture

BTC Hair Trend Report

Soft Chignons Are the Quiet Luxury Updo Taking Over 2026

the modern french twist

BTC Hair Trend Report

The Modern French Twist is Back—Here's Why This Classic Style is Everywhere Again

messy girl aesthetic updo trends 2026

BTC Hair Trend Report

4 Updo Trends That Will Dominate 2026

mens hair trends feat modern mullet on Jacob Elordi

What Men Are Actually Asking Their Barbers and Hairdressers For in 2026

margot robbie with long corset style braid

Celebrity Styling

How Margot Robbie's Wuthering Heights Hair Was Built: Corset Braids and Lace Wigs

men's fringe on Jacob Elordi

BTC Hair Trend Report

How to Style Boy Fringe For Texture, Movement and Natural Finish

2026 hair blowout trends

BTC Hair Trend Report

The 2026 Blowout Guide: 4 Styles Defining This Year's Trends

Gianluca (@gianlucagrechi) talking to other stylists

Why Hairstylists Are Talking About milk_shake®'s New Lifestyling Launches

messy girl aesthetic hair

BTC Hair Trend Report

The Messy Girl Aesthetic is Taking Over—Here's What It Means For Hair

alix earle blonde soft waves dimensional

BTC Hair Trend Report

13 Biggest Hair Trends of 2025 According to TikTok

kylie jenner curly updo

Salon Holiday Hair-Service Menu: Trendy Looks to Upsell This Season

side by side before very curly hair after soft silky blowout

3 Steps to a Softer, Longer-Lasting Silk Press

model with a red shag styled

How to Style a Shag Haircut For the Perfect Texture & Volume

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo