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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails Celebrity

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Hudson Williams wearing a modern '90s heartthrob hairstyle with soft movement, piecey texture and lived-in shine Hudson Williams Photo Credit Instagram via @by.aikaflores

How to Style Modern '90s Heartthrob Hair

Alt text: Close-up of a person holding a wooden hairbrush with a large amount of shed hair caught in the bristles and between their fingers, illustrating hair thinning and increased shedding. The person's face is cropped out, with a soft neutral background keeping the focus on the hair loss.

Clients Are Asking About GLP-1 Hair Loss. Here's the Bigger Conversation Every Stylist Needs to Have.

O&M

O&M Appoints Diane Gorgievski as First-Ever International Editorial Director

Keune’s “Shop Small, Care Big” Campaign Helps Salons Drive Retail Sales

Keune's "Shop Small, Care Big" Campaign Helps Salons Drive Retail Sales

rich dimensional auburn with chocolate Photo Credit Instagram via @larisadoll

Reds Falling Flat? Here's How To Make Them Look More Expensive

Lauren Freas reacts to her finished style after receiving the milk_shake Everlasting Bonds in-salon treatment.

Pro Beauty Events

Inside milk_shake's New In-Salon Bonding Treatment

Dimensional ribbon blonde with soft waves, bright face-framing pieces and a seamless root melt.

Toner-Free Ribbon Blonde

Soft pastel pink hair with long layers and curtain bangs, featuring a sheer, wearable pink tone created on a light blonde base.

5 Tips to Formulate Soft Pinks & Rose Golds

Ashlee Norman poses in front of a Bumble and bumble backdrop wearing a black dress, statement jewelry and boots while holding out the sides of her skirt.

Brand Interviews

Ashlee Norman: Why the Industry is Relearning What Makes an Educator

Close-up of a clean section showing TRUSS Fast Color applied at the root and gray regrowth area.

Gray Coverage: Are You Making These Sectioning Mistakes?

Mickey Colon applies TRUSS Fast Color to a curved section of hair during a gray coverage service.

How to Cover Gray Without Creating Hot Roots

formaldehyde-free hair botox

Treatments/ Masks

Why Formaldehyde-Free Hair Botox Treatments Are Replacing Traditional Keratin Services

emma stone's oscars look

How Tracey Cunningham Creates Rich, Multi-Dimensional Reds

Model with long copper hair styled in soft, voluminous layers and face-framing movement.

How to Avoid Holes in Long Layered Haircuts

ANDYMACEDO GOLDEN CURLY POP FORMULA (2)

Golden Copper Curls

Portrait of long champagne blonde hair with soft beige dimension, a seamless root blend and polished waves styled over a sheer black top.

Luxe Champagne Blonde

TRUSS Global Ambassador Lisa Hernandez carries a flag during the opening ceremony celebrating the event's international community.

Pro Beauty Events

Inside TRUSS Connection Global: Education, Launches & Community in Peru

Screenshot 2026-06-14 at 12.23.01 AM

Suite Rental 101

Suite Renters: Read This Before You Sign the Lease

before with long regrowth and dark roots with after Photo courtesy of ULTA Beauty

Want to Skip the Shadow Root? Try These 2 Placement Tips

Rooted Soft Pink

Promotional image for the Behindthechair Beauty Box featuring a bright pink branded box surrounded by professional haircare and styling products from Bumble and bumble, Joico, KEVIN.MURPHY, American Crew and Majestic Hair Care, plus a branded cosmetic bag. Text highlights a $223 retail value and the promotional price of $39.95 with free shipping.

BTC Hair Trend Report

New! BTC Beauty Box. Only $39.95 ($233 Value)

Redken Shades EQ Gloss Honey Copper collection featuring the new 06HC Honeycomb, 08HC Honey Bee and 09HC Honey Butter shades against honey-toned hair swatches.

Toning/Glossing

Redken Launches Honey Copper: Inside the New Shades EQ Collection

Side view of Mika Abdalla's layered shag haircut with soft waves and fringe as Allie Hayes during the Off Campus press tour.

Celebrity Haircuts

The New "Rachel": Allie's Haircut in Off Campus Has Gone Viral. Here's How Her Hairstylist Actually Cuts It.

low and slow lightening curls consultation

Coloring Curls/Texture

The Curly Hair Consultation: What Your Client is Really Saying

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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