The Curly Hair Consultation: What Your Client is Really Saying

Curly color doesn’t start with the lightener; it starts with the consultation. But according to Brendnetta Ashley (@edgybgirl), Schwarzkopf Professional® Digital Artistic Team Member, BTC Team Member and curly hair specialist, it’s not just about asking the right questions. It’s knowing how to interpret the answers. Press play to watch Brendnetta’s consultation process in action, then keep reading for the five client responses Brendnetta listens for—and how each one influences her color decisions. 1. “I want my color to pop.” In Brendnetta’s Low and Slow Lightening course on BTC University, the consultation begins with one of the most important questions: (more…)