Soft pastel pink hair with long layers and curtain bangs, featuring a sheer, wearable pink tone created on a light blonde base.
Creative Color

5 Tips to Formulate Soft Pinks & Rose Golds

July 6, 2026·1 min read

Looking for fresh ways to formulate pinks and rose golds? We rounded up some of the most insightful tips shared inside Formulate with Kate, a collaborative education community led by KEVIN.MURPHY Global Colour Design Director Kate Reid (@katereidcreative). From selecting the right toning approach to creating wearable pinks that fade beautifully, these formulation strategies can help you customize pink and rose gold tones for every client. 1. Create More Wearable Pinks With Sheer Pigment Not every client wants a highly saturated pink. For a softer, more universally flattering result, Kate recommends diluting pigment. According to Kate, layering a soft diluted (more…)

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