Formula

Rooted Soft Pink

June 30, 2026·1 min read

Side profile of a textured bob with a dark shadow root and soft blush-pink mids and ends, styled in loose, undone waves.

The 2016 pink era is back, and it’s softer, smokier and more wearable. Joico Global Brand Ambassador Larisa Love (@larisadoll) modernizes the nostalgic rose-gold trend with a deeper shadow root, diffused blush-pink mids and a textured bob finish that feels equal parts soft grunge and salon-polished.

Pro Tip for a True Soft Pink: “Always pre-tone before applying Joico Color Intensity to get the exact results of the Color Intensity tone,” Larisa shares. “A blank canvas is a must.”

The Formulas

Formula A (highlights):
Joico BLONDE LIFE® Powder Lightener + developer
Formula B (pre-tone roots):
Joico Liquid LumiShine™ 7BV + developer
Formula C (pre-tone mids and ends):
Liquid LumiShine™ 10PV + developer
Formula D (toner):
Joico Intensity Pink + Blush + developer

Steps

1. Apply Formula A to highlight the hair and prep the canvas for the pink tone.

2. Rinse and pre-tone with Formula B on the roots and Formula C on the mids and ends.

3. Rinse and tone to a balanced blush-pink with Formula D.

4. Rinse and style as desired.

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