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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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ulta x bbr

Ulta Beauty and Black Beauty Roster Launch New All Textures Certification

O&M

O&M Appoints Diane Gorgievski as First-Ever International Editorial Director

JPMS paris blonde justine and tauni 1

Paul Mitchell Launches "Every Blonde Needs a Pro" to Spotlight Stylists

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Industry News

Schwarzkopf Professional® Introduces New Alphanumeric Color System

paris hilton on beach stay golden campaign Photo courtesy of Paul Mitchell

Paul Mitchell and Paris Hilton Introduce "Stay Golden" Blonde Campaign

Wahl Global Stage Recap 2026 Chicago13

Inside the Wahl Professional® Global Barber Battle: Cristian Botello Takes the Win

charlotte watson r+co

R+Co Appoints Charlotte Watson as Chief Marketing and Commercial Officer

black hair reimagined

Black Hair Reimagined Returned to NYC Celebrating Black Hair as Art, Identity and Cultural Expression

l'oreal pro transformation day

L'oréal Professionnel Debuted Transformation Day in Paris

Bright, modern cosmetology school salon with a row of styling chairs and tall mirrors, polished concrete floors, product shelves and large windows letting in natural light.

Federal Aid For Beauty Schools in Jeopardy

head spa with stylist Photo courtesy of JMPS

Paul Mitchell's Tea Tree Hair Care Head Spa Program is Built to Boost Revenue

meevopay giving

Meevo Salon POS Software Launches MeevoPay Giving For In-Checkout Donations

showpony us course

Showpony to Offer First Education Course in the U.S. In June

Khloé Kardashian It’s a 10 Haircare rebrand

Khloé Kardashian Joins It's a 10 Haircare as Global Ambassador For 20th Anniversary Rebrand

Wahl Global Stage Event Information (3)

Wahl Global Stage: Global Barber Competition & Education Event Comes to Chicago

k18 global artist program

K18 Launches Global Pro Artist Program Focused on Education and Hair Science

Wella Professionals hair show at Cosmoprof Bologna featuring runway presentation and large digital screens with vibrant lighting

Cosmoprof Worldwide Bologna 2026: The Data, Trends and Global Impact of the 57th Edition

dimitris giannetos joins great lengths team

Great Lengths Names Dimitris Giannetos as New Brand Ambassador

Paul Mitchell Names Matt Rez Global Color Artist

J Ladner x Christian Michael Hair Extensions

Christian Michael Hair Extensions Appoints J Ladner as Global Artistic Director

Henkel Acquires OLAPLEX in a $1.4 Billion Deal

Paul Mitchell See Us in Color Tour Photo Courtesy of Paul Mitchell

Paul Mitchell® Launches "See Us in Color" Tour

k18 purple shampoo foam

K18 TripleBright Purple Shampoo Debuts on "Blonde Like New Tour"

Nathalie De Gouveia BELLAMI President

BELLAMI Names Nathalie De Gouveia as President

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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