Photo courtesy of It's a 10 HaircareBy Kelsi Zimmerman·April 17, 2026
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Khloé Kardashian has been named Global Brand Ambassador for It’s a 10 Haircare as the company celebrates their 20th anniversary and unveils a major visual rebrand. The campaign marks the brand’s first-ever celebrity partnership and will roll out across digital, social and retail.
The rebrand introduces updated packaging and a modern identity while maintaining the salon-quality formulas that built its reputation, including the bestselling Miracle Leave-In. Khloe will headline a multi-channel campaign and make appearances throughout 2026.
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