Common Client Complaints That Mean It’s Time to Offer Smoothing Treatments
Have you procrastinated offering smoothing treatments to your clients because you don’t know how or where to start? If so, you’re not only leaving money on the table, but you’re also doing a disservice to your clients. Now that there are safe, effective, smoothing and straightening treatments that are formulated without formaldehyde on the market, you should be offering them to any client who has ever complained about unmanageable hair.
Ahead, we’re discussing whether or not you should offer a smoothing service, how to get certified and what to say to your clients to assure them these new, safer smoothing formulations will change their life (and their hair).
Here’s How to Decide if a Smoothing Service is a Fit For Your Service Menu:
Before adding a smoothing service to your physical and digital service menus, consider if you have any clients who fit the below description. If the answer is yes, then a professional smoothing service like amika’s pro smooth over might just be the perfect fit for your business. While most smoothing treatments alter hair’s natural pattern, pro smooth over ‘s formula was developed to offer a smoothing solution for all hair types with results that look and feel like your client’s natural hair.
Here’s who pro smooth over is a great fit for:
- Clients who mention they have “frizz” and want more “shine” and “smoothness”
- Clients who emphasize they want their “unmanageable” hair to look more “polished”
- On-the-go clients who have little to no time to style their hair
- Cut clients who claim to want a haircut that’s “easy to style”
- Curly-cut clients who love to let their hair air-dry
- Post-partum mothers who are battling unruly, regrowth hairs
- Gray coverage clients who express their disdain for “wirey” grays
A look at how much you can increase your revenue by incorporating pro smooth over treatments:
Get Certified to Offer Smoothing Treatments—Here’s How:
When you’re ready to take the leap and learn how to actually perform a smoothing treatment service, you can do so from the comfort of your home. amika’s virtual pro smooth over course will teach you everything you need to know about your next big money-maker without having to leave your house. Here’s what you will learn:
- About the products behind amika’s pro smooth over
- amika pro smooth over priming shampoo
- amika pro smooth over frizz-fighting treatment
- How to smooth any hair type using smooth over while reducing frizz and maintaining natural texture
- The two different usage and application instructions:
- smooth, natural curl service instructions
- smooth, straight service instructions
- What a smoothing treatment consultation should entail
- General application tips
- Aftercare tips for your clients
- Pricing guide
Click here for a pro smooth over step-by-step tutorial.
Products Used
A look at the pro smooth over treatment process featuring amika Stylist Collective member Pekela RIley (@pekelariley):
Increase your revenue and level up your skill set, service menu and clients’ hair with smooth over.
The Must-Ask Smoothing Service Consultation Questions:
Getting a thorough understanding of your client’s needs, lifestyle and hair goals is the key to selling a smoothing or straightening service. Below, amika Lead Pro Educator Aoife McCarthy (@aoifemariebeauty) shares consult questions you should ask your clients to decide how to best use the pro smooth over treatment:
- “Do you let your hair air-dry most of the time?”
- If yes, use the natural curl instructions to maintain texture but eliminate frizz
- If no and they prefer heat styling, use the straight instructions
- “How often do you blow-dry your hair?”
- If it’s more than twice a week, use the straight instructions to make hair easier to style.
- “How long does it take you to blow-dry your hair?”
- If a long time, opt for the straight instructions
- If a manageable amount of time, opt for the natural curl instructions
- “Do you use hot tools after blow-drying?”
- If yes, use the straight instructions to cut down on dry time and heat usage
- “Do you want to use less heat on your hair?”
- If yes, use the natural curl instructions and blow-dry using a diffuser
- “Is it humid outside? Are you visiting a humid climate?”
- If yes, both instructions help fight humidity
- “Do you want your natural hair to blend better with your extensions?”
- If yes, use the straight instructions on their natural hair during an extension move-up appointment
- “Does it take too long to dry and style your extensions after washing?”
- If yes, use the straight instructions on their natural hair (not the extension hair) to decrease style time
- “Are you trying to elongate your curls?”
- If yes, use the straight instructions
- If no, use the natural curl instructions and blow-dry using a diffuser
Want to learn more about the two different ways to use smooth over? Read these in-depth tutorials for two different hair types:
Help set your clients’ expectations based on their texture using this chart:
Ready to get certified to offer amika’s pro smooth over treatment? Click here to get started.
