Redken Launches "Just the Tips" Campaign With Sabrina Carpenter

The Launch Marks a New Addition to Redken’s Acidic Bonding Concentrate Line Redken just launched a new global campaign starring the brand’s Global Brand Ambassador, Sabrina Carpenter. “Just The Tips” introduces Redken’s Hair Bandage Balm, the newest addition to their Acidic Bonding Concentrate (ABC) lineup. Sabrina calls the product her hair’s “happy ending,” referencing its focus on smoothing and restoring the look of stressed ends while maintaining the glossy, healthy appearance the ABC line is known for. Press play to learn more: Designed as a leave-in treatment for damaged ends, the Hair Bandage Balm is meant to act like a (more…)