Faded Tone, Brassiness and Uneven Color? Hard Water Might Be to Blame

How Hard Water Might Be Affecting Your Color More Than You Think If your toner keeps grabbing weird, blondes are turning muddy too fast or color just isn’t hitting like it should lately…hard water might be part of the problem. Over 85 percent of U.S. homes have hard water, meaning many clients are constantly depositing minerals like magnesium, calcium and more onto the hair. Over time, that buildup can interfere with lift, tone, shine and color longevity—especially for blondes. Below, we’re breaking down the minerals most commonly affecting color services, why hard water can throw off blonding and toning results (more…)