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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Lauren Freas reacts to her finished style after receiving the milk_shake Everlasting Bonds in-salon treatment.

Inside milk_shake's New In-Salon Bonding Treatment

Soft pastel pink hair with long layers and curtain bangs, featuring a sheer, wearable pink tone created on a light blonde base.

5 Tips to Formulate Soft Pinks & Rose Golds

Ashlee Norman poses in front of a Bumble and bumble backdrop wearing a black dress, statement jewelry and boots while holding out the sides of her skirt.

Brand Interviews

Ashlee Norman: Why the Industry is Relearning What Makes an Educator

Close-up of a clean section showing TRUSS Fast Color applied at the root and gray regrowth area.

Gray Coverage: Are You Making These Sectioning Mistakes?

Mickey Colon applies TRUSS Fast Color to a curved section of hair during a gray coverage service.

How to Cover Gray Without Creating Hot Roots

formaldehyde-free hair botox

Why Formaldehyde-Free Hair Botox Treatments Are Replacing Traditional Keratin Services

emma stone's oscars look

How Tracey Cunningham Creates Rich, Multi-Dimensional Reds

Model with long copper hair styled in soft, voluminous layers and face-framing movement.

How to Avoid Holes in Long Layered Haircuts

TRUSS Global Ambassador Lisa Hernandez carries a flag during the opening ceremony celebrating the event's international community.

Inside TRUSS Connection Global: Education, Launches & Community in Peru

Screenshot 2026-06-14 at 12.23.01 AM

Suite Renters: Read This Before You Sign the Lease

before with long regrowth and dark roots with after Photo courtesy of ULTA Beauty

Want to Skip the Shadow Root? Try These 2 Placement Tips

Promotional image for the Behindthechair Beauty Box featuring a bright pink branded box surrounded by professional haircare and styling products from Bumble and bumble, Joico, KEVIN.MURPHY, American Crew and Majestic Hair Care, plus a branded cosmetic bag. Text highlights a $223 retail value and the promotional price of $39.95 with free shipping.

BTC Hair Trend Report

New! BTC Beauty Box. Only $39.95 ($233 Value)

Redken Shades EQ Gloss Honey Copper collection featuring the new 06HC Honeycomb, 08HC Honey Bee and 09HC Honey Butter shades against honey-toned hair swatches.

Redken Launches Honey Copper: Inside the New Shades EQ Collection

Side view of Mika Abdalla's layered shag haircut with soft waves and fringe as Allie Hayes during the Off Campus press tour.

The New "Rachel": Allie's Haircut in Off Campus Has Gone Viral. Here's How Her Hairstylist Actually Cuts It.

low and slow lightening curls consultation

Coloring Curls/Texture

The Curly Hair Consultation: What Your Client is Really Saying

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How a Salon Culture Begins to Fall Apart

feat - The Cheekbone Guide For Cutting Soft Curtain Bangs @rachelwstylist BTC University

The Cheekbone Guide For Cutting Soft, Custom Curtain Bangs

2 bold panels vs fine ribbons lo wheeler surfed in balayage Photo Credit Instagram via @lo_wheelerdavis

Bold Panels Vs. Fine Ribbons: How Placement Affects Contrast and Dimension

A hairstylist cuts a blonde client's wet bob haircut while the salon chair is turned away from the station mirror. The stylist uses a comb and scissors to shape the hair in a modern salon with warm lighting, natural wood accents and contemporary décor. The image illustrates a haircut in progress with the client positioned away from the mirror.

Should You Turn Clients Away From the Mirror During a Haircut?

Two hairstylists in a salon share a secretive moment as one whispers into the other's ear. Surrounded by salon stations and hair products, the pair react with amused expressions, capturing the playful, behind-the-chair camaraderie of salon life.

10 Wild Hairstylist Confessions That Belong in the Hall of Fame

Bel Mills Show Pony Pink After

How To Create Pink Color Blocking With Hair Extensions

shades alk at grown out root Photo Credit Instagram via @paintedhair

Corrective Color

This Color Correction Trick Helped Eliminate Years of Banding

A five-star review acrylic sign displayed on a modern marble countertop inside a luxury hair salon, next to a ceramic vase with dried pampas grass, a lotion dispenser, and a burning candle.

How To Write Google Review Replies That Book Salon Clients

long brown butter blonde hair Photo Credit Instagram via @hairbysadiep

Brown Butter Blonde is the New "Expensive" Hair Color

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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