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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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All Topics Industry News Hair Color Haircuts Styling Business Hair Extensions Men's Celebrity Haircare Nails BTC Hair Trend Report Events Monthly Product Launch List

All Industry News Product Launches Industry News Pro Beauty Events Manufacturer New Appointments Legislation Philanthropy Distributor Chain Salons

IGORA COLOR10 on display

Schwarzkopf Professional® Expands IGORA COLOR10® With 6 New Shades

mar ll 2025

New Hair Launches: 9 of the Latest Hair Products

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Celebrity Colorist Jenna Perry Launches New Color With R+Co's R+COLOR

AR visualization of a brown salon chair placed in a modern salon setting using Minerva Beauty’s new 3D and augmented reality tool.

Minerva Beauty Releases 3D & Augmented Reality Tools For Salon Furnishings

ePhD Nail Repair Treatment on display

An Inventor of OLAPLEX Launches EPhD Nail Treatment

feb ll 2025 2

New Hair Launches: 2025's Latest Product & Tool Innovations

bottles of olaplex hair treatments

OLAPLEX Introduces a Bold New Era Focused on Hair Health & Innovation

january launch list

11 New Hair Launches to Kick Off 2025

Dyson Airwrap i.d.™ in limited-edition Red Velvet & Gold, featuring styling attachments and a matching storage case. A special edition designed for Lunar New Year and Valentine's Day.

Dyson's Most Romantic Drop yet

Sport Clips x Lids Clear Hat collaboration showcasing a unique transparent cap design, held by a hand against a bold red background.

Sport Clips and Lids Collab to End the Hair Vs. Hat Rivalry

laura polko hair

Laura Polko Drops Namesake Haircare Brand at Target

salon owner gg feat

The Salon Owner's Holiday Wishlist: 10 Things the Boss Really Wants

barber gg feat

The Barber-Approved Gift Guide For Men

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11 Hair Gift Sets For the Hair Obsessed People on Your List

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BTC Hair Trend Report

8 October Hair Launches That Are Scary Good

Celebrity Hairstylist Cesar Ramirez's Tips For Using the L'oréal Professionnel AirLight Pro

l'oreal airlight pro

L'oréal Professionnel Launches First Hair Dryer For Pro Stylists at the 2024 BTC Show

launch list (11)

20 Major New Hair Innovations to Kick Off Fall

dyson new styling products

Dyson Launched First-Ever Styling Products & New Airwrap

blakebrownbeauty

Blake Lively Launches New Haircare Brand, Blake Brown Beauty

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OLAPLEX® Launches a Curl Collection With New Bond Shaping Technology™

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Schwarzkopf Professional® Relaunches IGORA VIBRANCE Featuring Legendary Athletes

july ll

BTC Hair Trend Report

8 Hair Launches to Heat up Summer

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Rihanna Launches Fenty Hair, the Newest Fenty Beauty Line

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo