L'Oréal Professionnel Launches First Hair Dryer For Pro Stylists at the 2024 BTC Show

L’Oréal Professionnel’s AirLight Pro is the Brand’s First-Ever Professional Hair Dryer L’Oréal Professionnel launched their first professional hair dryer, the AirLight Pro, in front of 3,000+ professional hairstylists at the 2024 BTC Show in Dallas, Texas. The new dryer is augmented with infrared light, introduces the next generation of hair drying and designed by pros for pros. It combines performance with tech and artistry to dry hair at the speed of light without damage for an optimal styling experience.   Here’s a look at the AirLight Pro: Photo courtesy of L'Oréal Professionnel Photo courtesy of L'Oréal Professionnel Photo courtesy of L'Oréal Professionnel Photo (more…)