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11 New Hair Launches to Kick Off 2025

By Kelsi Zimmerman·February 03, 2025

The Best New Hair Product Launches of January 2025

With the new year comes new hair product innovations and trends. In 2024, new product formulations were focused on the "skinification of scalps," and while we're only one month into 2025, we're noticing a major focus on multi-tasking leave-in products that can be used on any hair type. Are minimalistic haircare routines making a comeback? It’s too early to tell, but the it looks promising.

Read on for a look at the industry's latest leave-in serums, oils and creams—plus, some innovative tools to add to your arsenal.

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