OLAPLEX® Launches a Curl Collection With New Bond Shaping Technology™ 

OLAPLEX® Introduces New Bond Shaping Technology™  OLAPLEX® has launched a new Bond Shaping Technology™ that supports curly hair of all types and textures. The new technology is designed to effectively repair the internal hair structure to strengthen and reshape curl-forming bonds and lock them in place to rebuild natural curl patterns.   The first products the Bond Shaping Technology™ is used in is the BOND SHAPER™ curl collection. The new line is made up of two products designed to support wavy (2a to 2c), to curly (3a to 3c) and coily (4a to 4c) curl structures from the inside out.  (more…)