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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Keratin Complex_orig

Keratin Complex Announces New Ownership

Moroccanoil_orig_large

Moroccanoil® Welcomes Sara Sampaio as Its New Beauty Ambassador

ShelleyGregory_orig_large

L'oréal Professionnel Welcomes Shelley Gregory as Its Newest Brand Ambassador

Matrix artistic directors

Matrix Welcomes 3 New Artistic Directors

IanBrowning_orig_large

TRUSS Welcomes New Creative Artistic Director/Director of Education

Andrew Fitzsimons Alterna Ambassador_orig

Alterna Haircare Announces Its New Brand Ambassador

Hailey and Taylor_orig

And the 2 New Faces of L'oréal Professionnel Are…

L'Oreal Logo_orig

Breaking News! L'oréal USA Announces Executive Leadership Changes

robert lobetta by Robert Lynden

Robert Lobetta Appointed Creative Visionary at Sebastian Professional

Avedalogo_orig_large

Aveda Gains New Senior Vice President/General Manager

Megan Moskowitz._orig

Eufora Welcomes New Talent to Its Education Team

Phil Horvath_orig

Ratner Companies Announces New President and Chief Operating Officer

Tracey Hughes_orig

ReGenesis® by RevitaLash® Cosmetics Appoints New Global Creative Director

Michelle Ryan_orig

L'oréal Professionnel Appoints New Senior Vice President of Marketing

OPIpyper5_orig

Introducing…The New Face of OPI!

JC Penny_orig

The Salon by Instyle at JCPenney Names Creative Directors

JOHNUSE_orig

Rest in Peace, John Dellaria

UltaBeauty1_orig

Ulta Beauty Names Nick Stenson Chief Artistic Director For Salon Services

Colorproof Kelly Beam_orig_large

ColorProof Welcomes Kelly Beam as Vice President of Marketing

Sal M 400_orig

Ghd Partners With Sal Misseri and Kaizen

Alterna Raphaël Grange Gen Manager_orig

Alterna Haircare Announces New General Manager

Lisa Marie high res_orig

Lisa Marie Garcia Promoted to President of Innovation

Kieu-Chinh and Jan Arnold for CND_orig

Actress Joins CND as Brand Ambassador

L'Oreal Professional Lisa Morriss

L'oréal Professionnel Appoints New General Manager

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo