Alterna Haircare announced celebrity hair stylist Andrew Fitzsimons as its new brand ambassador. In this new role, Andrew will expand the brand’s existing celebrity footprint, develop social media content for stylists and consumers and help grow the brand’s education programs.

“As someone who has dedicated his career to the celebration of beauty for women of all shapes, sizes, ages, colors and hair types, I am so proud to be joining Alterna Haircare with their innovative approach to luxury haircare,” says Andrew. “I’m looking forward to hitting the ground running and helping the brand celebrate the beauty of…