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Articles · Behindthechair | Behindthechair.com

The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails Celebrity

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All Topics Industry News Hair Color Haircuts Styling Business Hair Extensions Men's Celebrity Haircare Nails BTC Hair Trend Report Events Monthly Product Launch List

All Industry News New Appointments Industry News Pro Beauty Events Manufacturer Product Launches Legislation Philanthropy Distributor Chain Salons

charlotte watson r+co

R+Co Appoints Charlotte Watson as Chief Marketing and Commercial Officer

Ulta the Artist Collective Members

Ulta Beauty Names Danielle Keasling & Michelle O'connor Artistic Leads For Artist Collective

dimitris giannetos joins great lengths team

Great Lengths Names Dimitris Giannetos as New Brand Ambassador

Paul Mitchell Names Matt Rez Global Color Artist

greatclipsnews2026

Great Clips Names Traci Elder VP of Marketing and Communications

Nathalie De Gouveia BELLAMI President

BELLAMI Names Nathalie De Gouveia as President

Keune Kicks Off 2026 With New Launch, Major Promotions & Philanthropy Initiatives

DONNABELLA-PROEXTENSIONIST TEAM

Donna Bella Launches Pro Extensionist Team to Advance Professional Extension Education

House of Bumble collective

Bumble and Bumble. Introduces the House of Bumble Collective as Part of Its New Era of Education

L'oréal Professionnel Launches Their First Class of Global Creative Contributors

Kérastase x Demi Moore

Demi Moore is Kérastase's Newest Global Brand Ambassador

chrisweber-philocaly-creative-director

Philocaly Hair Names Chris Weber as Creative Director

loreal-news-november-25-1

L'oréal PPD Sets New Leadership Team For Redken, Color Wow & L'oréal Professionnel

Bumble and Bumble Names Sheri Doss New Head of Global Education

paul mitchell academy space for hairdressers in santa monica

John Paul Mitchell Systems Expands Global Education With New Academies & Leadership

Olivia Thompson Joins Donna Bella Hair as Newest Brand Ambassador

patricia nikole at redken

Patricia Nikole Named Redken's New Global Artistic Ambassador

moil

Moroccanoil Expands Global Ambassador Team With Star-Studded Lineup

GOODYEYOUNG-launches-first-ever-pro-team

GOOD DYE YOUNG Announces First-Ever GDY-PRO Team

bellami x eric vaughn extensions

BELLAMI Names Eric Vaughn as First-Ever Global Artistic Director

olaplex-ambassador-bobby-eliot-2

Celebrity Stylist Bobby Eliot Joins OLAPLEX as Global Brand Ambassador

R366_HNE_250327_BELLAMI1271_FNL

Hair Extensions

BELLAMI Unveils "Be Full of Yourself" Campaign With Jen Atkin's Highlight Artists

ulta beauty pro team members

Ulta Beauty's Pro Team Welcomes Justin Toves-Vincilione & Gilad Goldstein

Jill Buck

Davines North America Welcomes Jill Buck as Colour Ambassador

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo