The Brand Announces Eric’s New Role & Infinity Weft Method BELLAMI, a global leader in premium hair extensions, announces the appointment of Eric Vaughn (@realericvaughn) as the brand’s first-ever Global Artistic Director, marking a milestone in the brand’s evolution as a stylist-powered, innovation-led brand. Eric, a longtime BELLAMI collaborator and trusted voice within the professional hair community, will help shape the brand’s creative vision, professional education strategy and product innovation worldwide. Meet The New BELLAMI x Eric Vaughn Infinity Weft Collection Alongside the appointment, BELLAMI is expanding Eric’s’s most-loved, dimensional color shades into its fastest-growing and most innovative (more…)
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BELLAMI Names Eric Vaughn as First-Ever Global Artistic Director
The Brand Announces Eric’s New Role & Infinity Weft Method BELLAMI, a global leader in premium hair extensions, announces the appointment of Eric Vaughn (@realericvaughn) as the brand’s first-ever Global Artistic Director, marking a milestone in the brand’s evolution as a stylist-powered, innovation-led brand. Eric, a longtime BELLAMI collaborator and trusted voice within the professional Continued
October 14, 2025·1 min read

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