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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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TypeAll Articles

Elegant MY SALON Suite® lobby with gray chairs, decorative mirrors, and a welcoming entrance featuring branded décor and soft lighting.

MY SALON Suite® Expands Rapidly, Unveils 2025 Innovations

truss academy in sao paolo brazil for hair education front door with signage and greenery

TRUSS Just Opened One of the Most Stunning Academies For Hairdressers

Cécred by Beyoncé Knowles-Carter products on display.

Beyoncé's Cécred Joins Ulta Beauty in Its Largest Haircare Partnership

Nikki Lee Named Global Ambassador For Wella Professionals®

bottles of olaplex hair treatments

OLAPLEX Introduces a Bold New Era Focused on Hair Health & Innovation

jg obit18

Mourning Jesus Guerrero, 34-Year-Old Celebrity Hairstylist

Dove Cameron posing in a cream colored knit sweater to showcase her blonde transformation with Schwarzkopf Professional®, with shadow roots and lighter ends.

Dove Cameron's Sultry Blonde Upgrade With Schwarzkopf Professional®

graham nation obit

The Hair Industry Mourns the Loss of Graham Nation

Redken Education Team Welcomes Two New Roles

New Appointments

Redken Education Team Welcomes Two New Roles

Blonde model with soft, voluminous waves at LoveShackFancy NYFW 2025.

LoveShackFancy NYFW Runway Hair Embraces Texture & Movement

Kate Hudson smiles with long, wavy blonde hair in Joico's 50th-anniversary campaign, celebrating healthy, vibrant hair.

Kate Hudson Joins Joico as Global Spokesperson For 50th Anniversary

K18_K18REPAIR_ServiceKit_Flatlay

K18 to Be Sold in All CosmoProf Stores

A hand holding a trash bag full of hair in salon with plants in the background, next to a GreenCircle salon recycle box.

SalonCentric X Green Circle Salons Partner For Sustainable Beauty

PBA Disaster Relief Fund graphic with a wildfire background, promoting support for rebuilding California's beauty community with a donation link.

PBA Offers Beauty Relief Kits For Wildfire Victims

Schedulicity, a Vagaro company, displayed on a mobile interface with a scheduling feature for managing appointments and tasks.

Vagaro Acquires Schedulicity to Enhance Business Tools

joico-50th-anni-6

It's Joico's 50th Anniversary Celebration: Win a Car, a Free Trip to LA & MORE!

january launch list

Monthly Product Launch List

11 New Hair Launches to Kick Off 2025

Andrea DeLeon Named General Manager of Kao Salon

Dyson Airwrap i.d.™ in limited-edition Red Velvet & Gold, featuring styling attachments and a matching storage case. A special edition designed for Lunar New Year and Valentine's Day.

Dyson's Most Romantic Drop yet

Sport Clips Opens 2025 Battle of the Hair For Students

sd legislation

911: A New Law Could Prevent Chair-Sharing? Here's What to Know

Sport Clips x Lids Clear Hat collaboration showcasing a unique transparent cap design, held by a hand against a bold red background.

Sport Clips and Lids Collab to End the Hair Vs. Hat Rivalry

tiktok ban explaines

TikTok: What the Ban Means For Beauty Pros

Rachel Jud, CEO of Elevated Beauty Group, smiling confidently in a professional green dress, representing leadership and innovation in the beauty industry.

West Lane Capital Launches Elevated Beauty Group, Names Rachel Jud as CEO

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo