Joico Taps Kate Hudson to Lead Its 50th-Anniversary Campaign
Joico is celebrating 50 years in the haircare industry with a major announcement: actress, singer and entrepreneur Kate Hudson (@katehudson) is joining the brand as its first-ever Global Celebrity Spokesperson. The collaboration was officially announced on February 13, 2025, marking a significant moment in Joico’s milestone year.
Kate will lead the upcoming campaign, "Redefining Healthy Hair. Since Forever." The campaign will showcase her across digital, social media, print and in-store marketing, with a strong presence in North American markets.
Filmed in Southern California, “Joi Lessons with…
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