BTC "On Location": São Paulo Welcomes TRUSS Academy, A Game-Changer for Hairdressers in Brazil & Beyond
Brazil is a powerhouse in the global beauty industry, home to the fourth-largest beauty market in the world and a professional community of over 1.3 million hairstylists. Now, it’s also home to something truly groundbreaking: the first-ever TRUSS Academy, a global education hub designed to elevate the craft of hairstyling through innovation, artistry and business education.
Behind The Chair was on-site in São Paulo to experience the academy’s grand opening firsthand, along with Mary Rector (@marybehindthechair), Behindthechair.com Founder & CEO,
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