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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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BTC Hair Trend Report

8 October Hair Launches That Are Scary Good

Product Launches

Celebrity Hairstylist Cesar Ramirez's Tips For Using the L'oréal Professionnel AirLight Pro

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California Becomes the Latest State to Require Textured Hair Education

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New Appointments

The PBA Announces 2024-2027 Board of Directors & Advisory Council

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Celebrity Color

Sabrina Carpenter is Redken's First-Ever Celebrity Ambassador

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Redken Welcomes Matt Swinney to Education Team, Redken Power Network

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Product Launches

L'oréal Professionnel Launches First Hair Dryer For Pro Stylists at the 2024 BTC Show

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Monthly Product Launch List

20 Major New Hair Innovations to Kick Off Fall

John Paul Mitchell Systems Robert Cromeans Retires

Industry Icon Robert Cromeans Announces Retirement From JPMS

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Dyson Launched First-Ever Styling Products & New Airwrap

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New Appointments

Wella Company Appoints Nathalie De Gouveia as U.S. General Manager

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Blake Lively Launches New Haircare Brand, Blake Brown Beauty

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OLAPLEX® Launches a Curl Collection With New Bond Shaping Technology™

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Wahl Professional Makes Global Brand Evolution With 'make It With Wahl'

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Beyoncé & Tina Knowles Tap Victoria Monét For a Cécred Salon Visit

Meet the OLAPLEX® Pro Collective: A Team of 15 Industry Leaders

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Product Launches

Schwarzkopf Professional® Relaunches IGORA VIBRANCE Featuring Legendary Athletes

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Moroccanoil® Names Dimitris Giannetos Newest Global Celebrity Ambassador

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Monthly Product Launch List

8 Hair Launches to Heat up Summer

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Here's How the Hair Industry Celebrated Pride Month

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Connecticut Becomes the Third State to Require Textured Hair Education

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IGK's "Good Behavior Blowout" Now Available at All Ulta Beauty Salons

Simone Biles Leads K18's "Inside-Out" Campaign Through 2026

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Product Launches

Rihanna Launches Fenty Hair, the Newest Fenty Beauty Line

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo