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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Pro Beauty Events

PSA: Grab Your Tickets to Moroccanoil® the Collective™ Now

Aveda Announces B Corporation™ Certification

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Win an All-Expenses-Paid Trip & Work Backstage at Eurovision

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Andis® Company Celebrates 100 Years With BeSPOKE™ Trimmer Launch

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Wahl Professional Supports Barber Students With Fade It Forward® Program

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New Appointments

John Paul Mitchell Systems® Appoints Senior Director of Sustainability

Suzi Weiss-Fischmann Annie Young-Scrivner Nancy Twine briogeo opi wella company panel

Wella Company Celebrates Women Leaders in Founders' Forum Panel

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OLAPLEX Launches Virtual Salon

K18 Hair Launches at SalonCentric

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Redken Announces First Annual National Hair Gloss Day & Sweepstakes

ghd North America Limited-Edition Pink Collection

Ghd North America Releases the PINK Collection to Raise Breast Cancer Awareness

John Paul Mitchell Systems® Appoints Stephen Moody as Artistic Director

Redken Announces New Brand Cause For Pride Month

Living Proof Appoints Katie Glowski as Chief Sales Officer

Wella Company Announces New Environmental Commitments

Olaplex Introduces Ai Team Member

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Time For Change? How To Choose the Best Color Line For Your Salon

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Amika Launches New "Love All Your Hair Days" Campaign

Moroccanoil Haircolor launch

Product Launches

Moroccanoil® Launches Professional Hair Color Collection

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Andis Just Launched a New Education Site!

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Sport Clips Donates $1.55 Million For Veteran Scholarships

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Huge Moroccanoil Competition Opens: Win a Trip to Italy For Eurovision

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Salon Owners: You Could Win $26,000 Worth of Salon Tech & Innovation

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Kao Corporation Receives Top Ratings in Environmental Standards For Second Consecutive Year

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo