Aveda Announces B Corporation™ Certification

Vegan Haircare Brand Joins 5,000 Businesses In B Corp Certification  Aveda, a global sustainability leader and Leaping Bunny-certified haircare brand, has announced that they are officially a Certified B Corporation™ (“B Corp”.) Aveda joins a community of over 5,000 purpose-led businesses that meet the highest standards of verified social and environmental performance, transparency and accountability.   To gain certification, Aveda underwent an extensive review of their impact, assessed across five pillars: governance, workers, community, environment and customers. They achieved an overall impact score of 89.6, far exceeding the 50.9 average score of companies undergoing the assessment.         (more…)