Redken Announces New Brand Cause For Pride Month

Redken Teams Up With Nonprofit, It Gets Better  To kick off Pride Month, Redken is launching a new initiative called “Hairdressers United: Stand Together Against Bullying”. In partnership with the It Gets Better Project, together they aim to uplift the hairdressing community through the power of social media and education.    Together, the organizations will spread the message that everyone can feel safe, authentic and empowered in the hairdressing community while evolving the industry’s LGBTQ+ inclusion practices. The initiative will focus on stylists sharing their personal stories on social media and inspiring others to share theirs by tagging #ItGetsBetter and (more…)