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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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TypeAll Articles

Saphire Divine Curls on display

Product Launches

Saphira Launches the Collection Haircare Line

KH OandM

Pro Beauty Events

O&M Announces 2025 "Made For Originals" Event in Sydney

Speaker on stage at THE TEXTURE OF CHANGE™ with event mission displayed behind her

Pro Beauty Events

L'oréal Professional's the TEXTURE of CHANGE™ Presents: The Power of Texture

Small Wonder expands across US

Small Wonder Partners With Kevin Ray Distribution

cecred comb brushing silky black hair

Cécred by Beyoncé Launches Stylist Support Fund & Pro Education Program

kms hairstay product line on display

KMS HAIR Evolves With New Dry Oil Hairspray Launch

Sophia on the couch smiling

Schwarzkopf Launches "Chapters of Change" Color Campaign

Audrey Dorfman smiling in a scenic background

K18 Names Audrey Dorfman as Chief Marketing Officer

IGORA COLOR10 on display

Product Launches

Schwarzkopf Professional® Expands IGORA COLOR10® With 6 New Shades

Get the Look: How to Achieve the Wet Look With Fringe

AR visualization of a brown salon chair placed in a modern salon setting using Minerva Beauty’s new 3D and augmented reality tool.

Minerva Beauty Releases 3D & Augmented Reality Tools For Salon Furnishings

Tracy Cunningham on the salon with a brown-haired model.

Schwarzkopf Professional® Unveils Switch Page For Easy Color Line Transition

Amika Debuts Dynamic New Headquarters in Brooklyn

truss academy in sao paolo brazil for hair education front door with signage and greenery

TRUSS Just Opened One of the Most Stunning Academies For Hairdressers

bottles of olaplex hair treatments

OLAPLEX Introduces a Bold New Era Focused on Hair Health & Innovation

Blonde model with soft, voluminous waves at LoveShackFancy NYFW 2025.

LoveShackFancy NYFW Runway Hair Embraces Texture & Movement

Kate Hudson smiles with long, wavy blonde hair in Joico's 50th-anniversary campaign, celebrating healthy, vibrant hair.

Kate Hudson Joins Joico as Global Spokesperson For 50th Anniversary

K18_K18REPAIR_ServiceKit_Flatlay

K18 to Be Sold in All CosmoProf Stores

A hand holding a trash bag full of hair in salon with plants in the background, next to a GreenCircle salon recycle box.

SalonCentric X Green Circle Salons Partner For Sustainable Beauty

PBA Disaster Relief Fund graphic with a wildfire background, promoting support for rebuilding California's beauty community with a donation link.

PBA Offers Beauty Relief Kits For Wildfire Victims

joico-50th-anni-6

It's Joico's 50th Anniversary Celebration: Win a Car, a Free Trip to LA & MORE!

Dyson Airwrap i.d.™ in limited-edition Red Velvet & Gold, featuring styling attachments and a matching storage case. A special edition designed for Lunar New Year and Valentine's Day.

Dyson's Most Romantic Drop yet

Sport Clips Opens 2025 Battle of the Hair For Students

Wahl Professional Announces Debut in the U.S. Amazon Premium Beauty Store

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo