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Schwarzkopf Launches "Chapters of Change" Color Campaign · Behindthechair | Behindthechair.com

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Photo Courtesy of Schwarzkopf

Schwarzkopf Launches "Chapters of Change" Color Campaign

By Rachael Gonzalez·May 21, 2025

Sofia Vergara & Chris Appleton Star in a Campaign Redefining the Role of Hair Color

Sofia Vergara and celebrity hairstylist Chris Appleton (@chrisappleton1) are teaming up to spotlight the emotional power of hair color in “Chapters of Change", a new campaign by Schwarzkopf. It celebrates how color marks life’s most transformative moments—whether it’s reinvention, self-expression or starting fresh.

“Artist and muse—Chris and Sofia shine individually and together, embodying the transformative power of hair and its ability to help us step confidently into the next chapter,” says Teresa Cordova, Head of Schwarzkopf Masterbrand U.S.

“‘Chapters of…

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