Industry News

TRUSS Professional Announces Rebrand With Global Campaign

What's New at TRUSS: Same High-Quality Salon Pro Products, New Branding TRUSS Professional is proudly unveiling its big initiative, marking the dawn of a transformative era for the brand through its new visual rebrand. More than a rebranding, TRUSS’ endeavor signifies a profound shift in their approach, aligning the brand with artistry and innovation in Continued

May 23, 2024·1 min read

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What’s New at TRUSS: Same High-Quality Salon Pro Products, New Branding TRUSS Professional is proudly unveiling its big initiative, marking the dawn of a transformative era for the brand through its new visual rebrand. More than a rebranding, TRUSS’ endeavor signifies a profound shift in their approach, aligning the brand with artistry and innovation in professional haircare.   Crafted with the intention of transcending traditional boundaries, this rebranding embodies a vision that extends far beyond the realm of beauty products. It represents a movement that celebrates confidence, creativity and craftsmanship, inviting hair professionals and enthusiasts alike to embrace a new (more…)