Interview With Virtue Labs Founder
Included with your BTC University membership
About This Course
Two powerful female business owners open up about what it takes to get to the top. Watch as the founder of behindthechair.com, Mary Rector-Gable, and Melisse Shaban, former head of Aveda, The Body Shop, StriVectin and Frédéric Fekkai, share straight talk about what it takes to make it to the top of the beauty business.
What You'll Learn
3 key attributes you must have to guarantee success
How to build a culture that shows up even when you don’t
The mistakes owners make when hiring and managing teams
Who should (and shouldn’t) start a business and why
Why certain businesses succeed, while most fail
Why (and how) social media will change everything about your business and how to manage that change
Course Chapters
15 chapters- 1Intro + Overview
- 2Melisse's Background
- 3Key Lessons from Horst
- 4Sacrifices for Success
- 5Technological Advancement + Virtue
- 6Company Culture
- 7Salon Social Media
- 8Virtue Behind the Chair
- 9Being a Female Boss
- 10Who to Hire
- 11Getting Recognized by Brands
- 12Tips for Opening a Salon
- 13Virtue Q&A
- 14Biggest Lessons
- 15Closing Remarks
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