Industry News

Redken & MIZANI Announce New Partnership

Redken and MIZANI are thrilled to announce their new partnership! Each brand was built with love as a founding principal, and it is the love for salon professionals, the professional industry and textured hair that brought both brands together to achieve a common goal. Put simply, their goal is to give salon professionals the tools Continued

February 6, 2020·1 min read

Redken_Mizani_Logo
Redken and MIZANI are thrilled to announce their new partnership! Each brand was built with love as a founding principal, and it is the love for salon professionals, the professional industry and textured hair that brought both brands together to achieve a common goal. Put simply, their goal is to give salon professionals the tools they need to expand their skillsets and in turn, confidently color, care and style textured hair.   Image courtesy of Redken & MIZANI.   This continued focus is critical. According to NaturallyCurly 2018 Texture Trends Report, 65 percent of consumers have textured hair and the (more…)