Mario Tricoci on Salon Rebrand, Product Line and COVID-19

Mario Tricoci Salons & Spas Rebrand To Tricoci, Invest $1 Million In COVID-19 Protocols Opening a new salon and undergoing an entire rebrand during the COVID-19 pandemic—the pro beauty industry’s most tumultuous time—isn’t easy. But with 43 years of experience as a salon and spa owner and industry icon, Mario Tricoci knows it’s crucial to change with the times. Keep reading to find out how he’s leading 1,300 employees through new COVID-19 protocols, opening his 14th salon location and launching the new Tricoci Collection product line.   Since 1977, the Chicagoland area Mario Tricoci Hair Salons & Spas have been innovative. (more…)