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Living Proof.® Launches Virtual Storefront · Behindthechair | Behindthechair.com

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Photo Credit: Living Proof.®

Living Proof.® Launches Virtual Storefront

By Lauren Freas·March 17, 2023

Living Proof.® Creates Interactive Online Shopping Experience With Virtual Store

Living Proof.® has taken their first step into the Metaverse with the launch of their virtual storefront. Providing a unique online shopping experience, the virtual store allows users to explore four interactive rooms that feature games, an AI hair quiz and a hidden easter egg within the space that incentivizes users to participate with free samples and discounts.

Plus, users can look inside Living Proof.®’s Boston salon (at their HQ!), learn how to properly recycle with Terracycle and purchase their haircare faves directly from the store.

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