Loading

GOODY Announces Nikki Nelms as New Brand Ambassador · Behindthechair | Behindthechair.com

The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails Celebrity

Hair ColorHaircutsCelebrityStylingBusinessCollectionsExtensionsTextureMen'sHaircareNailsCelebrity

The Beauty Industry’s Definitive Source

Brand Partnership Opportunities Contact Privacy Policy Terms of Service

© 2026 behindthechair.com. All rights reserved.

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

GOODY Announces Nikki Nelms as New Brand Ambassador

Artist—Nikki Nelms

By DinaC·April 02, 2021

Celebrity Stylist Nikki Nelms Is GOODY's First Celebrity Stylist Ambassador

GOODY has announced celebrity and editorial stylist, Nikki Nelms (@nikkinelms) as the brand’s first Celebrity Stylist Ambassador. Known for her fashion-forward looks, Nikki has created iconic styles for celebs like Janelle Monae, Zoë Kravitz and Solange.

“As a hair artist, my clients are my muses and creativity is my signature,” says Nikki. “When I design looks, I need to know that the products in my kit will serve my vision without compromising performance. I am so excited to partner with the brand, because I…

Keep reading for free

Create a free account or sign in to continue

One Login · All Platforms

Join Behindthechair

One account across behindthechair.com, BTC University, and oneshothairawards.com.

Or

Email Address

We'll check if you have an account, or create one if you don't.

Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.

Advertisement

Read This Next

Ulta Beauty and Black Beauty Roster Launch New All Textures Certification2 min
O&M Appoints Diane Gorgievski as First-Ever International Editorial Director1 min

Industry News Courses

Interview With Madison Reed Founder

Interview With Madison Reed Founder

Discover the story of Madison Reed Founder Amy Errett's unique business pivot during COVID.

@amyerrett, @marybehindthechair

Interview With Virtue Labs Founder

Interview With Virtue Labs Founder

Gain insights from Mary Rector and Melisse Shaban as they share straight talk about reaching the pinnacle of the beauty business.

@marybehindthechair, @melisseshaban

Latest in Industry News

JPMS paris blonde justine and tauni 1

Paul Mitchell Launches "Every Blonde Needs a Pro" to Spotlight Stylists

feat image with color chart and hair

Schwarzkopf Professional® Introduces New Alphanumeric Color System

paris hilton on beach stay golden campaign Photo courtesy of Paul Mitchell

Paul Mitchell and Paris Hilton Introduce "Stay Golden" Blonde Campaign

Wahl Global Stage Recap 2026 Chicago13

Industry News

Inside the Wahl Professional® Global Barber Battle: Cristian Botello Takes the Win

charlotte watson r+co

R+Co Appoints Charlotte Watson as Chief Marketing and Commercial Officer

black hair reimagined

Black Hair Reimagined Returned to NYC Celebrating Black Hair as Art, Identity and Cultural Expression

l'oreal pro transformation day

L'oréal Professionnel Debuted Transformation Day in Paris

Bright, modern cosmetology school salon with a row of styling chairs and tall mirrors, polished concrete floors, product shelves and large windows letting in natural light.

Federal Aid For Beauty Schools in Jeopardy