Goldwell’s "Glow Up" Is All About Education, Creativity and Stylist Input

Goldwell has announced the relaunch of its brand called Glow Up, signaling a shift in how the professional color brand wants to show up for salons and stylists. Rather than a full visual overhaul, the update centers on deeper collaboration with the professional community and a renewed focus on creativity, education and stylist involvement.

“Goldwell has always been a brand built for stylists and with the Glow Up we’re going further, by putting their voices, talent and development at the very center of the brand’s future…